Advertising

Acquisition refers to the process of gaining new listeners for a podcast.

Ad campaign frequency is the number of times an advertisement is aired within a specific period in a podcast.

Ad inventory is the total number of ad slots available in a podcast for advertisers.

An ad slot is a designated segment within a podcast episode reserved for advertisements.

CPM (Cost Per Mille) is the cost an advertiser pays for one thousand impressions of their ad in a podcast.

The conversion rate is the percentage of listeners who take a desired action, such as subscribing or making a purchase, after hearing a podcast ad.

A way of including additional segments into the podcast episode, that is not present in the original episode.

Episodic buying is the practice of purchasing ad spots on a per-episode basis, rather than for a series or season.

Geo-targeting is the practice of delivering content or ads based on the listener's geographic location.

A host-read ad is an advertisement read by the podcast host, often in a more personal and engaging manner.

In-app advertising refers to ads that are displayed within a podcast app, targeting users based on their listening habits and preferences.

Listener demographics are the characteristics of a podcast's audience, such as age, gender, location, and interests.

A media kit is a document that provides potential advertisers with detailed information about a podcast, including audience demographics, reach, and advertising options.

A post-roll is an advertisement or message played at the end of a podcast episode.

A pre-produced read is a scripted advertisement or announcement that is recorded and edited before being inserted into a podcast episode.

A pre-roll is an advertisement or message played at the beginning of a podcast episode.

Return on Ad Spend (ROAS) measures the revenue generated from advertising campaigns relative to the cost of the ads.

A scripted read is an advertisement or message that is read verbatim from a prepared script during a podcast episode.

A sponsor is a company or individual that provides financial support for a podcast in exchange for promotional mentions.

An unscripted read is an advertisement or message delivered spontaneously by the podcast host, often based on talking points rather than a full script.