Listener Demographics

Listener demographics refer to the characteristics of a podcast's audience, including factors such as age, gender, location, education, income, and interests. Understanding listener demographics is crucial for podcasters and advertisers, as it helps tailor content and marketing strategies to better meet the audience's needs and preferences.

Demographic data can be collected through various methods, including surveys, analytics tools, and platform-provided insights. By analysing this data, podcasters can identify their target audience, create more relevant content, and attract suitable advertisers. Advertisers use demographic information to ensure their messages resonate with the right audience, maximising the effectiveness of their campaigns.