Ad slot

An ad slot in podcasting is a specific interval within an episode where ads are placed. These slots can be pre-roll (at the beginning), mid-roll (in the middle), or post-roll (at the end). Pre-roll ads capture attention early, mid-roll ads engage listeners who are already involved with the content, and post-roll ads deliver final messages.

Ad slots are essential for monetising podcasts, offering structured opportunities for sponsors to promote their products or services. Creators ensure that ads fit seamlessly into the episode, while advertisers choose slots based on their goals and target audience. Dynamic Ad Insertion (DAI) enhances ad slot flexibility, allowing real-time insertion of personalised ads.