Ad Campaign Frequency

Ad campaign frequency refers to how often an advertisement is played during a podcast episode or across multiple episodes within a given timeframe. High-frequency ad campaigns aim to reinforce the advertiser’s message by reaching listeners multiple times, increasing recall and effectiveness.

Balancing frequency is crucial; too few impressions may not make an impact, while too many can lead to listener fatigue. Effective frequency planning considers factors like listener habits, the podcast’s format, and the advertiser’s goals, ensuring that the campaign achieves maximum impact without diminishing the listener experience.