Post-roll

A post-roll ad is an advertisement or promotional message that is played at the end of a podcast episode. Post-roll ads are typically the last thing listeners hear, making them an ideal spot for summarising offers, promoting upcoming content, or encouraging actions such as subscribing or leaving a review. While post-roll ads may not have the same engagement levels as pre-roll or mid-roll ads, they are still valuable for reinforcing messages and reaching a captive audience.

Post-roll ads are often used to promote the podcast itself, highlight related content, or provide additional information about sponsors. They can be an effective way to leave a lasting impression on listeners, encouraging them to take action after the episode concludes.