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CPM (Cost Per Mille)
CPM (Cost Per Mille) is the cost an advertiser pays for one thousand impressions of their ad in a podcast.
CPM, or Cost Per Mille, is a standard advertising metric that represents the cost an advertiser pays for one thousand impressions of their ad within a podcast. This metric is commonly used to price advertising slots and measure the cost-effectiveness of ad campaigns. CPM rates vary depending on factors such as the podcast’s audience size, demographics, and engagement levels.
CPM provides a clear and straightforward way to evaluate the value of advertising in a podcast. For podcasters, understanding CPM helps in setting competitive rates for their ad inventory, while advertisers use CPM to compare the costs and potential reach of different advertising opportunities.