Episodic Buying

Episodic buying refers to the practice of purchasing advertising spots on a per-episode basis, rather than committing to a series or season-long campaign. This approach allows advertisers to target specific episodes that align with their marketing objectives, content relevance, or audience demographics.

Episodic buying offers flexibility for both advertisers and podcasters. Advertisers can tailor their campaigns to match the release of particular episodes, while podcasters can attract a variety of sponsors over time. This method can be particularly beneficial for new or niche podcasts that are building their advertising portfolio.