Pre-roll

A pre-roll ad is an advertisement or promotional message that is played at the very beginning of a podcast episode. This type of ad is placed before the main content starts, ensuring that it reaches the maximum number of listeners. Pre-roll ads are effective because they capture the audience’s attention right from the start, making it less likely that listeners will skip the ad.

Pre-roll ads are commonly used for high-priority promotions and brand messages, as they benefit from the full attention of the audience. For podcasters, pre-roll ads can be a significant source of revenue, and for advertisers, they offer a prime opportunity to engage listeners with their message at the beginning of the listening experience.