Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a metric that measures the revenue generated from advertising campaigns relative to the cost of those ads. It is calculated by dividing the revenue attributed to the ad campaign by the total cost of the ads. A high ROAS indicates that the advertising efforts are effective and profitable, while a low ROAS suggests that adjustments may be needed to improve performance.

ROAS is crucial for podcasters and advertisers to evaluate the success of their marketing campaigns. By understanding ROAS, they can optimise their ad strategies, allocate budgets more effectively, and focus on the most impactful channels and messages.