Marketing

Artwork is the visual representation of a podcast, typically used as the cover image displayed in podcast directories and on listening platforms.

Attribution is the process of identifying which marketing efforts led to listener actions such as downloads or subscriptions.

A promotional asset that incorporates audio from the podcast episode, with branded visuals.

Baked-in ads are advertisements that are permanently included in a podcast episode's recording.

The practice of promoting a podcast on other platforms or podcasts to gain new listeners.

Evergreen content is timeless and remains relevant long after its initial publication.

A feed drop is when a podcaster shares an episode from another podcast in their own feed to promote cross-pollination of audiences.

A feed swap is a promotional technique where two podcasts exchange episodes to introduce their audiences to each other’s content.

The plan for promoting and releasing a new podcast.

A logline is a brief summary of a podcast’s premise or episode content.

Organic reach is the number of people who encounter a podcast through unpaid methods, such as search results or social media shares.

PR (Public Relations) involves managing the public image and communications of a podcast to build its reputation and attract listeners.

The practice of optimising podcast content to improve its visibility and ranking in search engine results and podcast directories.

A podcast tour involves the podcast host appearing as a guest on other podcasts to promote their own show.

A press kit is a collection of materials provided to media outlets to promote a podcast, including press releases, episode summaries, and host bios.

Referral traffic is the number of visitors who come to a podcast’s website or listen to the podcast through links on other sites.

Social shares are instances where listeners share podcast episodes or related content on social media platforms.

A soft launch is the initial release of a podcast to a limited audience before a wider public launch.

A tracking pixel is a small, invisible image embedded in a podcast’s website or emails to monitor listener behavior and engagement.

A tracking URL is a unique link used to monitor the effectiveness of marketing campaigns and listener interactions.

A vanity URL is a custom, branded web address used to make links more memorable and promote a podcast.

Viral marketing is a strategy that aims to generate widespread attention and word-of-mouth promotion for a podcast through compelling content.