Organic Reach

Organic reach refers to the number of people who discover and engage with a podcast through unpaid, natural methods. This includes listeners who find the podcast via search engine results, social media shares, word-of-mouth recommendations, or organic listings in podcast directories. Organic reach is a key indicator of a podcast’s inherent appeal and the effectiveness of its content and SEO strategies.

Building organic reach involves creating high-quality, shareable content, optimising episode titles and descriptions for search engines, and fostering a community of engaged listeners who promote the podcast to others. A strong organic reach reflects the podcast’s ability to attract and retain listeners without relying heavily on paid advertising.