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Podcast SEO
The practice of optimising podcast content to improve its visibility and ranking in search engine results and podcast directories.
Podcast directories are notoriously poor at displaying podcasts to those searching for them. Effective podcast SEO increases discoverability, attracts new listeners, and boosts overall audience growth. Podcast SEO involves several strategies, including using relevant keywords in titles, descriptions and show notes, creating engaging and informative content, and encouraging listener reviews and ratings.