Social Shares

Social shares occur when listeners share podcast episodes, clips, or related content on social media platforms. This organic promotion helps increase the podcast’s visibility and reach by leveraging the listener’s network. Social shares can significantly contribute to audience growth, as personal recommendations often carry more weight and trust than traditional advertising.

Encouraging social shares involves creating shareable content, such as engaging episode highlights, quotes, and visuals, and actively prompting listeners to share. Tracking social shares and engagement metrics provides insights into how the content resonates with the audience and helps refine social media strategies to maximise impact.