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Feed swap
A feed swap is a promotional technique where two podcasts exchange episodes to introduce their audiences to each other’s content.
In a feed swap, two podcasters collaborate by sharing an episode from one another’s show in their own podcast feed. This cross-promotion helps both podcasts reach new listeners and grow their audiences. It’s an effective strategy for expanding reach and building community within the podcasting ecosystem.
Feed swaps leverage the established audiences of both podcasts, offering a form of endorsement that can attract loyal listeners. By carefully selecting a partner podcast with a similar or complementary audience, podcasters can ensure that the content resonates well with the new listeners, maximising the potential for long-term audience growth and engagement.