Tracking Pixel

A tracking pixel is a small, invisible image embedded in a podcast’s website, emails, or digital content to monitor listener behaviour and engagement. When a listener visits a webpage or opens an email containing the tracking pixel, the pixel sends data back to the server, providing insights into actions such as page views, email opens, and clicks.

Tracking pixels help podcasters and marketers gather detailed analytics on listener interactions, allowing them to refine their marketing strategies and improve audience targeting. By understanding how listeners engage with their content, podcasters can optimise their promotional efforts, enhance user experience, and increase overall engagement.