Referral Traffic

Referral traffic refers to the number of visitors who come to a podcast's website or listen to the podcast through links on other websites, social media platforms, or online directories. This type of traffic is generated when external sources link to the podcast, driving their audience to the podcast’s content.

Tracking referral traffic helps podcasters understand which external sources are most effective at attracting new listeners. By analysing this data, podcasters can identify valuable partnerships, optimise their link-building strategies, and focus on the most impactful channels to increase their audience. Referral traffic is a key metric for evaluating the success of promotional efforts and expanding the podcast’s reach.