Analytics

Analytics are data and metrics used to measure a podcast’s performance and audience engagement.

A measure of how actively listeners interact with a podcast's content

The average consumption rate is the percentage of a podcast episode that listeners typically complete.

Daily Active Listeners (DAL) is the number of unique listeners who engage with a podcast on a daily basis.

Download metrics are data points that measure how often podcast episodes are downloaded or streamed.

The drop-off rate is the percentage of listeners who stop listening to a podcast episode before it finishes.

Engaged listeners are audience members who regularly interact with a podcast and show a high level of interest and loyalty.

Episode performance refers to how well an individual podcast episode performs based on metrics like downloads, listener retention, and engagement.

An organisation that develops industry standards.

Comments, reviews and messages from a podcast’s audience.

Listener growth rate measures the increase in a podcast’s audience over a specific period.

A lookback window is the period during which listener actions are tracked to attribute the effectiveness of an ad campaign.

Reach refers to the total number of unique listeners who have heard a podcast episode or series.

The release window is the scheduled time frame for publishing new podcast episodes.

Subscriber count is the number of individuals who have subscribed to a podcast, receiving updates and new episodes automatically.

Time spent listening measures the total amount of time listeners spend engaging with a podcast.

Traffic sources are the origins of where listeners find and access a podcast, such as social media, search engines, or podcast directories.

Unique listeners are the number of distinct individuals who have listened to a podcast over a specific period.