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Reach
Reach refers to the total number of unique listeners who have heard a podcast episode or series.
Reach in podcasting refers to the total number of unique listeners who have heard a podcast episode or series. It is a key metric for measuring the podcast's audience size and overall impact. A larger reach indicates that the podcast is successfully attracting a broad audience and expanding its listener base.
Tracking reach helps podcasters understand their audience demographics, evaluate the effectiveness of their marketing strategies, and identify opportunities for growth. Increasing reach is often a primary goal for podcasters, as it enhances visibility, attracts advertisers, and fosters a larger community of engaged listeners.