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Analytics
Analytics are data and metrics used to measure a podcast’s performance and audience engagement.
Analytics in podcasting encompass a range of data points and metrics that help podcasters understand their audience and evaluate their show's performance. Key metrics include download numbers, listener demographics, average consumption rates, and episode performance. Analytics tools provide insights into how listeners interact with a podcast, from how long they listen to which episodes are most popular.
By analysing this data, podcasters can make informed decisions about content, marketing, and monetisation strategies. Understanding audience behaviour helps in tailoring content to listener preferences, improving engagement, and identifying opportunities for growth and improvement.