Giving new life to old content

The Not Forgotten contacted us as they were in demand for new content to share on their social media accounts to celebrate their Centenary year. After reviewing a variety of different approaches, we decided to proceed by repurposing existing content and optimising them for the different platforms.

The Not Forgotten had recently undergone a rebrand by London branding agency SEA. For the rebrand, SEA produced a number of high quality case studies and photography of war veterans which have been supported by The Not Forgotten.

We used these case studies and converted them into videos, a square version for Facebook and Twitter, and a vertical version for Instagram TV. We also created Instagram Carousels from the case studies as evidence showed carousels received greater engagement than traditional single image posts.

We made a total of 8 carousels and 18 videos which were shared.

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The second piece of content we repurposed was a series of videos The Not Forgotten produced in 2014 featuring emotive voice overs from a number of beneficiaries. After some research, we concluded that none of these had been previously shared on their social media so, despite being produced in 2014, to their audience this content was new.

We converted the videos to square format to be shared on Facebook and Twitter, and updated the films to include The Not Forgotten's new logo and branding.

The last piece of content we produced was a highlights film showcasing the variety of support The Not Forgotten provides using footage from a number of different videos. This video included footage from previous events, trips, and activities, and was used as a flagship piece of content for their Centenary celebration.

33,000 views across Facebook and Instagram

Reached over 100,000 people in the first 6 months

Highest performing posts for The Not Forgotten across Facebook and Instagram

Story Ninety-Four have been producing videos for The Not Forgotten Charity for the past 5 years. Their work ethic is exemplary, they quickly have a clear understanding of your needs and the videos Matt and his team have produced for us have been fantastic, professional and creative. Matt captures every element of the work of the Charity which is always undertaken with empathy. It is always a pleasure to work with Matt, I would have no hesitation in recommending him to anyone wishing to produce podcasts or videos.

Rosie Thompson MBE

Head of Events at The Not Forgotten Association

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Repurposing content for The Not Forgotten

Giving new life to old content

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