OxTalks

OxLEP, the Oxfordshire Local Enterprise Partnership, contacted us to produce a video podcast series interviewing industry leaders based in Oxford with Howard Bentham to host.

Following an initial conversation about the branding of the podcast, we designed the artwork and promotional audiograms for the series. The goal was to look distinct from OxLEPs branding, but to keep the O symbol from their logo.

After locking in the look and style of the podcast, we began production.

The podcast was filmed and recorded in our Podcast Studio in central Oxford. We produced two versions of the podcast, a dedicated video version for YouTube and an audio-only version for distribution on podcast platforms.

In addition to producing the podcast, we ran a month-long awareness campaign on Acast targeting listeners in Oxfordshire with an audio ad.

Over the 4 weeks this ad received over 13,000 impressions targeting over 5,000 listeners which resulted in a 96% audience split for our target location. A great result for a hyper-specific audience.