How To Make Videos People Want to Watch

In this talk, Matt shares his professional evolution from a marketing student to the founder of a video and podcast production company. He introduces audiences to the 'Recipe Framework', a comprehensive approach that demystifies the types of videos that captivate audiences and encourages thinking beyond traditional categories.

The talk progresses to the strategic planning stage, where Matt outlines the BROAD model — a structured method that transforms initial concepts into actionable video projects. He discusses the importance of understanding your audience, setting clear objectives, and navigating the challenges of video production.

Moreover, Matt delves into the practical considerations of video creation, comparing the advantages and limitations of DIY approaches, freelancing, and engaging with production companies. This segment is particularly beneficial for decision-makers contemplating the best route for their projects, providing insights into budgeting, quality, and resource allocation.