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Niche
A specialised category or area of interest that your podcast will utilise.
A niche could be a smaller segment of the wider topic, for example say you wanted to make a movie podcast, your niche could be a particular genre or era of cinema, or perhaps you take an interesting spin on film analysis. Your niche will help the podcast to stand out and attract a dedicated audience that is interested in that specific topic or the viewpoint that you are considering.