Popular Podcast featuring Top Oxfordshire Leaders

Hosted by Howard Bentham, OxTalks aims to give insight into the great work that OxLEP does, empowering and enabling businesses across Oxfordshire and beyond.

OxLEP, the Oxfordshire Local Enterprise Partnership, contacted us to produce a video podcast series interviewing industry leaders based in Oxford with Howard Bentham to host.

Following an initial conversation about the branding of the podcast, we designed the artwork and promotional audiograms for the series. The goal was to look distinct from OxLEPs branding, but to keep the O symbol from their logo.

After locking in the look and style of the podcast, we began production.

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The podcast was filmed and recorded in our Podcast Studio in central Oxford. We produced two versions of the podcast, a dedicated video version for YouTube and an audio-only version for distribution on podcast platforms.

In addition to producing the podcast, we ran a month-long awareness campaign on Acast targeting listeners in Oxfordshire with an audio ad.

Over the 4 weeks this ad received over 13,000 impressions targeting over 5,000 listeners which resulted in a 96% audience split for our target location. A great result for a hyper-specific audience.

96% of audience situated in target location

Spotify Awareness Campaign reached 5,500 listeners with 13,500 impressions in target location

OxTalks content is the highest performing posts on OxLEP's LinkedIn

We have partnered with Story Ninety-Four to deliver our podcast series, OxTalks and couldn’t be happier with the creativity, service and professionalism demonstrated by Matt and Nick. We are delighted with the overall quality, reach and output of our podcasts and would encourage other SMEs in particular, looking to develop their own podcast series, to contact Story Ninety-Four.

Rob Panting

Communications Manager at OxLEP

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OxTalks

Popular Podcast featuring Top Oxfordshire Leaders

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